Pension Fund Administrators Kiosk

An interactive kiosk for a pension fund administrator is designed with the aim of reaching more people in an efficient and innovative manner.

#UXResearch

Problem

Pension fund administrators are a topic that is often overlooked by users. They only generate interest when users need to withdraw their money, but they do not have a clear understanding of how these services work. Additionally, there are not enough offices available to educate and serve users adequately.

Possible Solution

A digital kiosk provides an innovative and user-friendly solution for educating customers and meeting their needs. It allows for reaching more users in a wider range of locations.

Main Key Insights delivered from interviews.

  • The level of importance has an age

    People think that they should only worry about the issue of pensions at an advanced age, not when they are still young.

  • Disconnection between channels

    Apart from the effects of the digital divide, the little interest generated by the topic does not arouse the user's interest to approach it through digital channels.

  • Favorable locations.

    The preferred locations would be the ones that allow the user to carry out more than one task at the same time and provide them with a good experience.

Main Key Insights delivered from surveys.

  • Virtual vs in-person touchpoints

    The majority haven't visited an office, they don't even know its location. Any contact is made virtually or by phone.

  • Information as the main factor.

    Being informed of their balance each month is what they value the most. Although they are unaware of how to increase it.

  • What's happening with my money?

    The most important topics are related to the amount of money in their pension.

User Journey

User Barriers

Conclusion

In conclusion, the implementation of a digital kiosk for a pension fund administrator can be a game-changer in terms of improving customer experience and expanding their reach. By providing an interactive and user-friendly platform, customers can access valuable information about their pension funds, investment options, and retirement planning.

This approach not only improves customer satisfaction, but also creates a more accessible and efficient service that meets the needs of a wider range of users. As the world becomes increasingly digital, adopting innovative solutions such as digital kiosks will become even more essential in the financial services industry.