Like the writer Eduardo Galeano said, I believe that we are made of stories. Three important events in my life led me to where I am today.

Curiosity. I had a curious mind from a young age and one summer, I was assigned a book by a literature professor that sparked my interest in books, specifically detective dramas. They trained my mind to think of possibilities and solve problems by reading mystery books.

Empathy. Years later, my mother was diagnosed with cancer, which changed my life forever. I accompanied her to all her treatments and in this process, I met all kinds of people - women, men, children, rich, poor. Each one experienced the same disease, but their socioeconomic and cultural realities made them live it differently. Each one had specific needs. I wanted to become that "personalized service," knowing each person in the room, where they come from, their routines, their rituals, what calms them down, what they want to hear. There came a point where I not only knew about the patients but also about the medical staff. I didn't think about it until many years later, what that room represented in my life, the encounter with reality. How can the same "issue" exist and be lived differently by each person? What have the people behind each idea, movement, or behavior experienced? This definitely created in me the "I try to understand you, therefore I exist" effect.

Vocation. After finishing university and struggling to find her place in advertising, I became a community manager at a communication agency. When I was able to analyze consumer behavior and provide strategic solutions for a brand, I received an offer to join a planning department, where I realized my passion for understanding people's needs and creating personalized solutions for them.

And just as life prepares us for everything, I was working as a researcher, getting to know and understanding consumers, and then creating strategies that help them with their specific needs.

I approach each project as if it were a new book, and I was in a waiting room.