Hola! I’m Bedalinda

Hello! I am a dedicated User Researcher and Strategist, with a firm belief in the power of empathy as a tool for driving transformative user experiences. My passion is in creating meaningful interactions and delivering real value to users, a conviction that has guided me throughout my exciting journey from the world of marketing to the realm of User Experience (UX).

At the core of my approach lies a deep-seated desire to understand the user, their needs, and how to enhance their experience with our products. My emphasis on empathy allows me to foster strong connections with people in every project, thus facilitating the creation of tailored solutions that resonate on a personal level.

Currently, I'm part of a dynamic UX team, working on diverse projects. My focus is on delivering real value to users and shaping experiences that resonate. Join me as I continue to explore the ever-changing world of UX, where user needs are the essence of every decision.